Let’s take a closer look

Sharing research, perspectives, and real-world use cases is the first step to understanding what’s changing and where innovation is headed. On this page you’ll find our white papers - practical, strategic content on AI, customer experience, and digital transformation - to turn trends into concrete initiatives

Governing AI Agents. Security, access, and compliance in the AI Act era

AI agents don't answer, they act. How to set boundaries, autonomy and human oversight to take them into production under the AI Act

The Era of the Agentic Organization. Beyond technology, toward Human-AI synergy

95% of AI projects fail in production. Discover the framework of the 4 levels of agentic maturity to scale AI in your company

Voice AI Revolution. Building voice ecosystems that withstand the reality test

A strategic and architectural guide to transforming Voice AI into a scalable, secure enterprise ecosystem, indistinguishable from human conversation

Conversational AI 2026. The era of operational maturity

In this white paper, we explore four strategic pillars that enable organizations to design robust, scalable, and well-governed solutions

Strategic resources on AI Agents

From answering to acting. AI Agents inside enterprise systems
Blog

From answering to acting. AI Agents inside enterprise systems

Conversational AI has learned to answer, and that capability is now a commodity. The value has shifted to the execution of real operations on enterprise systems, within an explicit and measurable perimeter of permissions

From answering to acting. AI Agents inside enterprise systems
Agent washing. How to recognize a real AI Agent
Blog

Agent washing. How to recognize a real AI Agent

Five criteria to distinguish what acts on systems from what only generates answers

Agent washing. How to recognize a real AI Agent
From Omnichannel to Optichannel. Context that chooses the right channel
Blog

From Omnichannel to Optichannel. Context that chooses the right channel

Why the next frontier of Customer Experience isn't being present everywhere, but choosing precisely where and how to respond

From Omnichannel to Optichannel. Context that chooses the right channel
Customer Experience Unlocked 2026. Gli ultimi dati su come italiani e aziende usano davvero gli Agenti AI
Webinar

Customer Experience Unlocked 2026. Gli ultimi dati su come italiani e aziende usano davvero gli Agenti AI

Sapevi che il 79% degli italiani ha già usato un Agente AI per scegliere o acquistare e che l'86% delle aziende li ritiene ormai decisivi per restare competitive?

In questo webinar, il nostro CEO e co-founder Gianluca Maruzzella presenta i risultati dell'edizione 2026 di Customer Experience Unlocked, il nostro osservatorio annuale su come l'AI sta trasformando il rapporto tra aziende e consumatori, interpretando i segnali per il tuo business. Dove si nasconde il valore ancora inespresso, perché la qualità dell'interazione fa la differenza e come progettare un Servizio Clienti che unisce la scalabilità degli Agenti AI alla profondità del tocco umano.

Customer Experience Unlocked 2026. Gli ultimi dati su come italiani e aziende usano davvero gli Agenti AI

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